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| 2020-08-31 来源： 中国石化新闻网 |
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石化新闻 |
中国石化新闻网讯 据8月27日GreenBiz报道，疫情几乎使全球所有市场都陷入混乱，其中包括最敏感的石油市场。今年4月，当原油价格跌至负值时，可回收塑料行业经历了一场风暴。如果与石油工业密切相关的原始塑料价格暴跌，企业还会投资于相对昂贵的环保塑料么？ 到目前为止，大多数大公司似乎都信守了自己的承诺。百事公司负责全球食品包装的副总裁约兰达·马龙(Yolanda Malone)表示:“我们不会让油价和市场波动动摇我们的长期愿景。我们的战略能够经受住考验。” 将注意力从日常波动转移到强调整体和持久的循环包装计划的长期利益上，可以帮助品牌避免对油价动态作出反应，并使其忽略短期的小利益，如较低的原厂塑料价格，而倾向于长期利益。马龙表示：“我们做的一件事就是提醒我们的伙伴和商家，如果一些东西没有可回收的价值，就不能称它是可回收的。”沃尔玛可持续包装负责人阿什利·霍尔在会议上表示： “对我们的客户来说，这是一个非常重要的时刻，重申了他们的承诺，即忽视当下的低价，重新评估未来发展。” 王佳晶 摘译自 GreenBiz 原文如下： Amid record oil price fluctuations, circular plastic strategies prevail The coronavirus pandemic threw almost every market into a tailspin, including the notoriously sensitive oil market. And when crude oil prices fell into negative territory in April, the recycled plastic industry experienced a reckoning. Would corporations still invest in relatively expensive circular plastic commitments if virgin plastic prices, closely tied to the petroleum industry, nosedived? So far, most big companies seem to be standing by their pledges. "Our strategy hasn’t changed," Yolanda Malone, vice president of global foods packaging at PepsiCo, told a digital crowd at GreenBiz’s Circularity 20 event this week. "We aren’t letting the oil prices and the fluctuations in the market sway us from our long-term vision. Our strategy needs to be strong enough to weather it." Shifting the focus away from everyday volatility and instead emphasizing the long-term benefits of an overarching and durable circular packaging plan can help brands avoid reacting to oil price dynamics and enable them to ignore the small short-term benefits — such as lower virgin plastic prices — in favor of long-lasting ones, according to Malone and other speakers who addressed the topic during the online event. We aren’t letting the oil prices and the fluctuations in the market sway us from our long-term vision. "One thing we did was to remind our associates and merchants that you can’t claim something is recyclable if it doesn't actually get [turned into] recycled content," Ashley Hall, lead for sustainable packaging at Walmart, said during the session. "That was a really important ah-ha moment for our clients and reaffirmed their commitment to get past these low prices and reassess moving forward." |
